Return on Intelligence in Marketing

Gal Borenstein, B2B Marketing Expert, shares strategic insights for executives to help increase their marketing ROI.

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    4Episodes

Borenstein Group - Increasing Brand Equity

Posted by borensteingroup on September 5th, 2008

For increasing brand equity, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and grow an organic management team that is trustworthy, reliable, and performance-oriented.

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