Return on Intelligence in Marketing

Gal Borenstein, B2B Marketing Expert, shares strategic insights for executives to help increase their marketing ROI.

    Loading Downloads
    4Episodes

Archive for the 'Marketing' Category

Borenstein Group - PR’s role in Enhancing Marketing Efforts

Posted by borensteingroup on 5th September 2008

An examination into the ways PR has become such an effective tool to add to your overall marketing mix.

00:0000:00

Posted in Business, Marketing | Comments

Borenstein Group - Building an Effective Brand

Posted by borensteingroup on 5th September 2008

Explore recommendations for C-Levels to follow in building an effective brand; from the development of brand building programs to the creation of brand metrics for measuring the impact of brand strategies.

00:0000:00

Posted in Business, Marketing | Comments

Borenstein Group - Branding is Not Marketing

Posted by borensteingroup on 5th September 2008

Tips for communicating the value of branding to CEOs and executive management by communicating the role of branding to the bottom line.

00:0000:00

Posted in Business, Marketing | Comments

Borenstein Group - Increasing Brand Equity

Posted by borensteingroup on 5th September 2008

For increasing brand equity, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and grow an organic management team that is trustworthy, reliable, and performance-oriented.

00:0000:00

Posted in Business, Marketing | Comments