http://borensteingroup.podbean.com Gal Borenstein, B2B Marketing Expert, shares strategic insights for executives to help increase their marketing ROI. Fri, 05 Sep 2008 19:57:48 +0000 http://podbean.com/?v=3.2 en ©The Borenstein Group 2003-2009 Business 1440 branding,advertising,public relations,b2b,ceo,cmo,demand generation,roi The Borenstein Group's Return on Intelligence in Marketing Gal Borenstein, B2B Marketing Expert, shares strategic real-world insights for marketing executives to help increase their corporate marketing ROI. The Borenstein Group The Borenstein Group gal@borensteingroup.com No No http://borensteingroup.podbean.com/mf/web/8uu7u/TBG_logo600x600.jpg http://borensteingroup.podbean.com 144 144 http://borensteingroup.podbean.com/2008/09/05/borenstein-group-prs-role-in-enhancing-marketing-efforts/ http://borensteingroup.podbean.com/2008/09/05/borenstein-group-prs-role-in-enhancing-marketing-efforts/#comments Fri, 05 Sep 2008 19:53:15 +0000 borensteingroup Business Marketing http://borensteingroup.podbean.com/2008/09/05/borenstein-group-prs-role-in-marketing/ An examination into the ways PR has become such an effective tool to add to your overall marketing mix.

]]> http://borensteingroup.podbean.com/2008/09/05/borenstein-group-prs-role-in-enhancing-marketing-efforts/feed/ An examination into the ways PR has become such an effective tool to add to your overall marketing mix. An examination into the ways PR has become such an effective tool to add to your overall marketing mix. prs role in enhancing marketing efforts, The Borenstein Group No No http://borensteingroup.podbean.com/2008/09/05/borenstein-group-building-an-effective-brand/ http://borensteingroup.podbean.com/2008/09/05/borenstein-group-building-an-effective-brand/#comments Fri, 05 Sep 2008 19:49:54 +0000 borensteingroup Business Marketing http://borensteingroup.podbean.com/2008/09/05/borenstein-group-building-and-effective-brand/ Explore recommendations for C-Levels to follow in building an effective brand; from the development of brand building programs to the creation of brand metrics for measuring the impact of brand strategies.

]]> http://borensteingroup.podbean.com/2008/09/05/borenstein-group-building-an-effective-brand/feed/ Explore recommendations for C-Levels to follow in building an effective brand; from the development of brand building programs to the creation of brand metrics for ... Explore recommendations for C-Levels to follow in building an effective brand; from the development of brand building programs to the creation of brand metrics for measuring the impact of brand strategies. building an effective brand, The Borenstein Group No No http://borensteingroup.podbean.com/2008/09/05/borenstein-group-branding-is-not-marketing/ http://borensteingroup.podbean.com/2008/09/05/borenstein-group-branding-is-not-marketing/#comments Fri, 05 Sep 2008 19:45:14 +0000 borensteingroup Business Marketing http://borensteingroup.podbean.com/2008/09/05/borenstein-group-branding-is-not-marketing/ Tips for communicating the value of branding to CEOs and executive management by communicating the role of branding to the bottom line.

]]> http://borensteingroup.podbean.com/2008/09/05/borenstein-group-branding-is-not-marketing/feed/ Tips for communicating the value of branding to CEOs and executive management by communicating the role of branding to the bottom line. Tips for communicating the value of branding to CEOs and executive management by communicating the role of branding to the bottom line. branding is not marketing, The Borenstein Group No No http://borensteingroup.podbean.com/2008/09/05/borenstein-group-increasing-brand-equity/ http://borensteingroup.podbean.com/2008/09/05/borenstein-group-increasing-brand-equity/#comments Fri, 05 Sep 2008 15:39:26 +0000 borensteingroup Business Marketing http://borensteingroup.podbean.com/2008/09/05/borenstein-group-increasing-brand-equity/ For increasing brand equity, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and grow an organic management team that is trustworthy, reliable, and performance-oriented.

]]> http://borensteingroup.podbean.com/2008/09/05/borenstein-group-increasing-brand-equity/feed/ For increasing brand equity, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and ... For increasing brand equity, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and grow an organic management team that is trustworthy, reliable, and performance-oriented. increasing brand equity, The Borenstein Group No No