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Return on Intelligence in Marketing

Gal Borenstein, B2B Marketing Expert, shares strategic insights for executives to help increase their marketing ROI.

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Borenstein Group - Building an Effective Brand

Posted by borensteingroup on September 5th, 2008

Explore recommendations for C-Levels to follow in building an effective brand; from the development of brand building programs to the creation of brand metrics for measuring the impact of brand strategies.

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This entry was posted on Friday, September 5th, 2008 at 3:49 pm and is filed under Business, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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« Borenstein Group - Branding is Not Marketing
Borenstein Group - PR’s role in Enhancing Marketing Efforts »