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Return on Intelligence in Marketing

Gal Borenstein, B2B Marketing Expert, shares strategic insights for executives to help increase their marketing ROI.

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Borenstein Group - Branding is Not Marketing

Posted by borensteingroup on September 5th, 2008

Tips for communicating the value of branding to CEOs and executive management by communicating the role of branding to the bottom line.

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This entry was posted on Friday, September 5th, 2008 at 3:45 pm and is filed under Business, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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« Borenstein Group - Increasing Brand Equity
Borenstein Group - Building an Effective Brand »